Kaya Clinic (popularly known as Kaya Skin Clinic) is a provider of skincare, haircare, and beauty solutions. It was founded in 2003 by Harsh Mariwala as a destination that offers customized beauty solutions delivered by dermatologists.
Harsh Mariwala, the chairman of Marico Limited, conceptualized the prototype of 'Kaya Skin Clinic' at Marico's corporate office in 2002. The company was incorporated on 27 March 2003 as part of Marico Limited. It was demerged from Marico in September 2013 to become an independent entity and is currently traded on the National Stock Exchange as KAYA.
There are more than 100 Kaya Clinics across 26 cities in India. Kaya also has over 20 clinics in the Middle East in addition to an e-commerce portal and a team of more than 140 dermatologists and beauty therapists. Kaya also operates a retail format called, 'Kaya Skin Bar' which houses specialized products that cater to skin and hair care needs. There are over 100 Kaya Skin Bars in India.
Video Kaya Limited
History
In 2002, Harsh Mariwala, chairman of Marico Limited designed the prototype of Kaya Skin Clinic at Marico's corporate office.Thereafter, 6 Kaya Clinics were established at Delhi and Mumbai. On 27 March 2003, the brand "Kaya Skin Clinic" was established with the skin clinics expanding to various parts of India. Kaya entered the Middle East market with its first clinic in Dubai in 2004.
In 2010, Kaya Limited acquired Singapore-based cosmetic company Derma Rx, which they later divested to KV Asia Capital in December 2013.In the same year, Marico demerged its specialty beauty solutions chain Kaya into a separate company, Kaya Limited.
To expand its reach to a larger base of customers, Kaya Skin Bar was launched in Bangalore, in January 2013, a product-forward retail concept. Currently, there are over 130 such outlets in India.
In 2016, Kaya's advanced solutions for hair-related concerns were launched, thereby rebranding itself as Kaya Clinic.
Maps Kaya Limited
Business
Kaya Clinic
There are more than 100 clinics spread across 26 cities in India and 21 clinics in the Middle East. It is the largest international chain of skincare clinics in the Middle East across UAE, Saudi Arabic, Kuwait & Oman. Kaya offers dermatological solutions across laser hair removal, anti-ageing, acne, pigmentation, scars, hair loss for both women and men.
Kaya Skin Bar
In 2013, Kaya introduced Kaya Skin Bar in India to tap the large skin and hair concern market. Kaya Skin Bars are shop-in-shop outlets across Shoppers Stop, Lifestyle, Health & Glow and other such chains.
Kaya E-Commerce
Kaya has also launched its own e-commerce platform to make its products available to a wider set of customers. Kaya's products are also available at other online portals like Nykaa, Amazon, Jabong, Myntra, Flipkart, etc. The e-commerce channel is now a significant contributor to the overall business.
Corporate Affairs
The majority of the Kaya Limited's shares (60.70%) are held by the promoters group. The rest is divided between the individual public (20.93%), foreign institutions (6.30%), Mutual Funds (3.63%), Body Corporate (5.65%) and others as on August 7, 2015.
Porinju Veliyath - the noted Indian Value Investor and Fund Manager on behalf of his portfolio management firm Equity Intelligence India Ltd bought 5 per cent of Kaya Limited on Jun 08, 2017.
Services & Products Offered
Kaya Limited offers solutions & products ranging from hair care and skin care in the specialized categories of Anti-Aging, Pigmentation, Acne, Acne Scar, and Laser Permanent Hair Reduction along with regular beauty enhancement services.
The product range of Kaya Ltd consists of over 50 skincare products ranging from daily skin care to specific skin concerns.
Awards & Recognition
2009
- Awarded the Most Admired Retailer of the year for Health and Beauty at the Images Retail Awards '09
- Featured among the top 10 Health and Happiness Brands in "The Complete Wellbeing Health and Happiness Brand Survey 2009", conducted by global research company Synovate
2010
- CMO Award for Brand Excellence, the Master Brand status from the CMO Council, and the Elle Beauty Award for the product Kaya Brightening & Firming Eye Serum
2012
- Kaya Limited received the Product of the Year award from the Consumer Survey of Product Innovation for its Aqua Radiance package, and the Asia's Best Employer Brand Award for Excellence in Training
2013
- CMO Asia award for Best Loyalty Program of the year and Innovative Retail Concept for the Year. Elle Beauty Awards 2013 awarded Kaya's Brightening and firming eye serum
2015
- Aesthetics Chain of the Year 2015 by Indian Salon & Wellness Awards and the Best Skin Care Provider Award for Year 2015 by CIMS
2016
- 'Wellness service brand of the year' by India Health & Wellness Summit
- Retail excellence award in customer loyalty at Asia Retail & Shopping centre Congress & Awards
- Most trusted Brand - Cosmetic Dermatology at the World Brand Summit, Dubai 2016
References
Source of the article : Wikipedia
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